media kit
press & media
media kit
everything you need to tell the care·atin story. high-resolution assets, brand information, and product details for press, media, and editorial coverage.
about care·atin
care·atin is a scalp wellness brand building tools for intentional self-care. our flagship product, the photonique touch™, is a 3-in-1 scalp wellness device that combines 630nm red light therapy, precision oil application, and contoured scalp massage in a single portable device. we believe beautiful hair starts with a healthy scalp — and a healthy scalp starts with a daily ritual.
the photonique touch™
- ✦ 630nm red light therapy — precision wavelength for scalp wellness
- ✦ 6ml oil reservoir — built-in precision oil applicator with measurement markings
- ✦ contoured massage teeth — stainless steel teeth for gentle scalp stimulation
- ✦ detachable silicone comb — removable cover for customizable experience
- ✦ USB-C rechargeable — approximately 60 minutes per charge
- ✦ portable design — compact aluminum body, travel-friendly
- ✦ starting at: $89 (retail $129)
key facts
- founded: 2024
- category: scalp wellness / beauty technology
- hero product: photonique touch™
- price point: $89
- target audience: women 25-55 invested in holistic beauty and wellness
- positioning: premium scalp wellness ritual (not wellness device)
- instagram: @care_atin
- website: care-atin.com
brand voice guidelines
when writing about care·atin, please use lowercase for the brand name (care·atin, not Care·Atin), and note that care·atin positions itself as a wellness ritual brand, not a wellness device company. we ask that press coverage avoid medical language like "treatment", "care", or "clinically proven" and instead use language like "supports", "promotes", and "wellness ritual".
press assets
high-resolution product photography, lifestyle images, and brand logos are available upon request. for press inquiries, review samples, or interview requests, please contact:
press inquiries
admin@care-atin.com
response within 24 hours