Privacy Policy

# Privacy Policy

**Last Updated:** March 13, 2026

**ALPHACARE HOLDINGS LLC** ("we", "us") respects your privacy. This policy explains how we collect, use, and protect your personal information.

## 1. Information We Collect
- **Order Information:** Name, email, shipping address, payment information (processed by Shopify Payments — we never store full card numbers).
- **Account Information:** Email and preferences when you create an account or subscribe.
- **Usage Data:** Browser type, pages visited, referring URL (collected via Shopify Analytics).
- **Communication Data:** Emails and SMS messages you send us or opt into.

## 2. How We Use Your Information
- Process and fulfill your orders.
- Send transactional emails (order confirmation, shipping updates).
- Send marketing communications (only if you opt in). You can unsubscribe at any time.
- Improve our products and website experience.
- Comply with legal obligations.

## 3. SMS Marketing (TCPA Compliance)
- We send SMS messages only with your explicit consent.
- You may opt out at any time by replying STOP.
- We limit SMS to a maximum of **3 messages per month**.
- Message and data rates may apply. See carrier terms.

## 4. Data Sharing
- We do **NOT** sell your personal data.
- We share data only with:
  - **Shopify** (e-commerce platform and payment processing)
  - **Shipping carriers** (to deliver your order)
  - **Email service providers** (to send transactional and marketing emails)
  - **Law enforcement** (only when legally required)

## 5. Cookies
- We use essential cookies for cart and checkout functionality.
- We use analytics cookies (Shopify Analytics) to understand site usage.
- You may disable cookies in your browser settings.

## 6. Data Retention
- We retain order data for **7 years** for tax and legal compliance.
- Marketing preferences are retained until you unsubscribe.
- You may request deletion of your data by emailing admin@care-atin.com.

## 7. Your Rights (CCPA — California Residents)
- Right to know what personal data we collect.
- Right to delete your personal data.
- Right to opt out of data sales (we do not sell data).
- Right to non-discrimination for exercising your rights.
- To exercise these rights, contact admin@care-atin.com.

## 8. Children's Privacy
- Our products are not intended for children under 18.
- We do not knowingly collect data from minors.

## 9. Security
- We use industry-standard encryption (SSL/TLS) for all transactions.
- Payment processing is handled by Shopify Payments (PCI-DSS compliant).

## 10. Contact
- Email: admin@care-atin.com